This article originally appeared in The Courier.
London’s AW16 fashion week is once again over in a whirl of sparkly dresses and skyscraper heels. The fashion flock have now migrated to the warmer climates of Milan, leaving behind them not so much but a few discarded goody bags and a flurry of Instagram posts. The rise of the ‘super fashion blogger’ is hard to ignore- descending on FROWs across the city, they are trailblazers for the explosion of the social media fashion scene, with their enviable street style leaving us lusting for days. Here’s three of the best, doing what they do best:
Victoria, once a fashion marketing lecturer at Manchester Uni (coolest lecturer ever?!) has received much acclaim for her sleek and sophisticated blog. Her Insta, which has racked up over half a million followers, is a mixture of fashion, lifestyle and beauty snaps. Her style for LFW was notably monochromatic, with a handful of fitted jackets and tailored trousers. Her mixing of neutrals and black layers perfectly accentuated her glossy grey hair, which was hard to miss on the Burberry front row. Although she is often seen in head to toe designer attire, her looks tend to center around staple items that could easily be replicated on the high street- take inspo from her basic black turtle neck jumper, and timeless court shoes.
Lucy is the curator of the achingly cool blog ‘Fashion me now’. Never far from her leather biker jacket and cut of Levis, she bought her perfectly formed, yet laid back style to the streets of London. A personal favorite was her 90s inspired look for the Topshop Unique show. Featuring a suede Harrington jacket layered over a striped T, finished of with her trademark blue jeans. Another look of hers also featured a black turtleneck, cleverly layered under a grey T-shirt with an oversized khaki bomber. Her blog stands out due it’s attainable and yet sleek vibe, the perfect inspiration for nailing your uni look.
As well as the owner of a successful YouTube channel, Sarah Ashcroft is behind the blog ‘That Pommie Girl’- which she started as a hobby whilst pursuing a career in fashion PR. Her style is reminiscent of Kim K, with leather trousers and fur jackets featuring heavily. Her archetype glamorous style is always finished off with flawless contour and on fleek brows (which, luckily for us, she makes tutorials on regularly for her YouTube channel). This London Fashion Week she channeled the off duty model look- with the cult knee high black boots and aviator sunnies making an appearance. Keeping it simple for the David Koma show she opted for black leather trousers, a basic white shirt and cream fur jacket- notably entirely high street bought (minus the Celine bag… a girl can dream right?).